brazerzkidaiultra.blogg.se - Airtable vs notion

Active Looking: When a person starts investing more time and energy into finding a new product.Event #1: The event that makes the thought of switching to a new product more serious.Passive Looking: When a person knows a change needs to happen but doesn’t actively seek out a new solution.

First Thought: The moment when someone thinks about making a change for the first time.

We investigated these five steps in the context of switching to a new document app: This approach helps identify the key moments that lead people to “fire” their current product and “hire” a new one.Īccording to The Switch Method, there are a number of steps and events that lead people to switch to a new product. We conducted the interviews by using The Switch Method, which is part of the Jobs-to-be-Done (JTBD) methodology. To understand exactly why people are switching to these new apps, we interviewed 20 CEOs and managers who recently switched to Airtable, Coda and Notion.Īre you using more than one document app on your team? Coda launched two years ago and already has tens of thousands of users. Notion, which only officially launched about 4 years ago, already counts more than 1 million users, and Airtable has over 80 thousand organizations using it. Plus, low satisfaction is one of the reasons we all use lots of different apps at once. These low levels of customer satisfaction have caused new competitive apps to be developed and for customers to switch. The rest tend to have more customers who aren’t very satisfied or are having bad experiences. Only two apps – Notion and G Suite – have satisfied customers based on their Net Promoter Scores.

We practically live in them.īut people aren’t satisfied with their document apps. Every day, we use document apps to get work done.